Return on Equity & Capital

Return on equity and return on invested capital show how much profit a company squeezes out of the money invested in it. They help separate truly great businesses from merely big ones. Here is what they measure and the traps to avoid.

Three return measures

MeasureFormulaWhat it asks
Return on equity (ROE)Net income ÷ shareholders’ equityProfit per dollar owners have in the business
Return on assets (ROA)Net income ÷ total assetsProfit per dollar of everything the company owns
Return on invested capital (ROIC)After-tax operating profit ÷ (debt + equity)Profit per dollar from all investors

Higher is better, as long as it is not inflated by debt or tiny equity.

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