Supply & Demand

Why prices move: the balance between eager buyers and eager sellers, what shifts that balance, and two real earnings-day moves where the balance flipped overnight.

Every trade has two sides

For every share bought, one is sold. So prices do not rise because there are “more buyers than sellers”; the numbers always match. Prices move because of urgency. When buyers are more eager than sellers, they accept higher asks and the price rises. When sellers are more eager, they hit lower bids and the price falls.

Urgency, not headcount, moves prices.

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