Growth vs. Value

The two classic investing styles, how valuation ratios separate them, real numbers for well-known companies, and a real case of a great company whose stock still fell.

Two ways to find opportunity

Growth investors look for companies whose sales and profits are rising fast, and they are willing to pay a high price today for that future. Value investors look for companies priced cheaply relative to their current profits, assets or dividends, betting the market is too pessimistic. Most real investors blend the two.

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